Summary of Responsibilities:
This position plays a key role in the development, implementation and execution of strategic initiatives that leverage the capabilities and strengths of Gerber Life Insurance (GLIC) to further key Enterprise growth initiatives and business objectives. The position collaborates with Future Growth team stakeholders to identify and articulate business and stakeholder requirements, as well as identify the solutions that will maximize the value delivered via marketing initiatives. This includes interviewing stakeholders, eliciting, analyzing, specifying and validating business, stakeholder, solution and transition requirements, and communicating those requirements to solution/development teams through the campaign development life cycle (Agile, Waterfall, and Iterative). Applies proven communication, modeling, analytical, problem-solving, facilitation, negotiation, influence and leadership skills to ensure stakeholder expectations are met. Produces requirements on medium-to-large, semi-complex Enterprise future growth marketing initiatives that require planning, elicitation, documentation analysis and management of business. Acts as a liaison between Enterprise Digital Customer Acquisition Team and marketing campaign project teams (IT, Internal Marketing, External Agencies, Finance, etc.) by building cooperative, constructive, effective working relationships with internal and external customers. Ensures all execution partners understand the business and stakeholder requirements and resolves any gaps in understanding. Responsible to make an established range of decisions, escalating to management when necessary and updating Manager on a regular basis.
Computer Skills and Knowledge of Hardware & Software Required:
Certifications & Licenses (i.e., Series 6 & 63, CPA, etc.):