Western & Southern Financial Group

Marketing Content Manager

Business Development & Sales
Full Time
Touchstone Investments


Summary of Responsibilities:

Responsible for creating the content strategy for Touchstone Investments.  Develops and executes upon a detailed plan for the creation, management and promotion of engaging content in the form of product-related content (fund fact sheets and commentaries), sales presentations, events, email, social media posts, blogs, webpages, and similar. This strategy will support the business’ sales goals by identifying the types of content that will help pursue those goals, and by tracking usage performance. The content is expected to both drive traffic to our online platforms, and sales teams, while providing value to customers and prospective customers. 

  • Proactively collaborates with internal customers/sales and product management to define and deliver business and/or project needs.
  • Oversight responsibility for agencies, internal/external writers, videographers, voice-over artists, and graphic designers to ensure that all content meets standards of quality, matches the in-house style guide, and is completed before the deadline.
  • Serves as subject matter expert for content creation



Content Strategy, Alignment to Marketing Plan 

  • Developing Touchstone’s content strategy in conjunction with the Head of Marketing and other Touchstone team members
  • Participates in the sales and marketing planning process
  • Serves as subject matter expert for content creation
  • Implementing the content strategy – including, overseeing the content providers, monitoring the usage/performance of all content, and identifying ways to improve the performance and growth of the content strategy
  • Working with, the Touchstone team and other company employees to develop new content ideas
  • Independently or as agency liaison, track engagement levels of all content and ensure the latest SEO techniques are implemented; rationalize content for efficiency
  • Producing performance reports to help track the performance of the content strategy

Execution, Project Management, Collaboration 

  • Provides copywriting, proofing, editing services and content coaching to ensure creative, compelling and consistent deliverables.
  • Overseeing/mentoring content providers – including writers, videographers, and designers
  • Oversees development and maintenance of brand management guide and visual identity guide
  • Ensures content and visuals meet marketing objectives for quality, accuracy, messaging, target market and compliance
  • Leads effective teams on assigned projects as needed, ensuring timely and quality delivery of final materials
  • Works collaboratively with other shared services, including Legal, Compliance, Public Relations and Corporate Communications, Marketing Digital Center of Excellence, Printing, Purchasing, etc.
  • Monitors project schedules to ensure that deadlines are met
  • Streamlines workflow and processes where appropriate

Supports Sales Initiatives 

  • Manages content in support of campaigns, conferences and collateral
  • Represents the Enterprise at applicable industry conferences or groups

Public Relations 

  • Assists with corporate media/PR functions
  • Assists with coordination of advertising initiatives


  • Works independently to stay current on industry and marketing best practices
  • Stays informed of compliance regulations affecting content creation and distribution


  • 5+ years of experience producing and/or editing content – preferred
  • 2+ years of managing a team of content creators (agency or in-house) – preferred
  • Proven written communication skills with the ability to convey compelling and technical information to internal and external customers in a clear, focused and concise manner – required
  • Demonstrated ability to effectively manage, interact and communicate with all levels of staff and management – required
  • Proven experience coordinating multiple projects/assignments simultaneously and completing assigned tasks accurately and on a timely basis – required
  • Strong attention to detail with excellent organization skills – required
  • Ability to conceptualize, develop and implement marketing content and campaigns in a variety of formats and media – required
  • Knowledge of publications and media within the financial services industry – preferred
  • Strong interpersonal and communication skills – required
  • Experience managing in a matrixed environment – preferred
  • Knowledge and experience of the financial services industry, specifically asset management and mutual funds – preferred
  • Relevant securities designations (SIE, Series 7 and Series 24) expected within 6 months of hire

Work Setting:

  • This position primarily works in an office setting and remains in a continuous stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings.  Position requires substantial movement of wrist, hands and fingers for continuous computer work.

Educational Requirements:

  • Bachelor’s degree in marketing, journalism, communications, English, or a relevant field – required

Computer skills and knowledge of hardware & software required:

  • Proficient in Microsoft Office, Google Suite, and Google Analytics – preferred
  • Proficient in using content management systems (such as Seismic or SiteCore) – preferred
  • Proficient in using major social network business tools (such as LinkedIn) – preferred

Certifications & licenses (i.e.  Series 6 & 63, CPA, etc.):

  • None required.

Position Demands:

  • Extended hours required during peak workloads or special projects.


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