Provides strategic execution for digital marketing initiatives.
Stays apprised of compliance and legal requirements and ensures digital efforts adhere to Western & Southern and industry regulations.
Develops reporting criteria that displays email statistics, digital metrics and web analytics in a logical format.
Develops insightful business recommendations, while ensuring effective creative development and execution.
Leads acquisition and retention efforts planned to drive traffic to website and grow email distribution lists
Supports Mobile or MobileApp initiatives.
Supports sales and marketing initiatives by administering database lists.
Acts as project coordinator for website enhancement projects by coordinating with stakeholders.
Stays up to date on competitor websites and business practices, identifying opportunities for enhancements.
Maintains relationships with stakeholders to continually solicit sales feedback and input on website usability.
Supports and executes business strategy for social media initiatives.
Builds and preserves relationships with external vendors where appropriate.
Coordinates timelines for web updates with the Information Technology group and M&DCOE.
Coordinates with M&DCOE for creative design and development of both the visual and functional elements for the purposes of digital marketing.
Converts sales materials, newsletters and other print communications into appropriate electronic formats.
Serves as content manager for internal and external websites using Web Content Management System (CMS) technology.
Collaborates with M&DCOE to manage CMS system, implement new features and resolve issues.
Determines priorities and continually evaluates level of support required to complete requests.
Interacts with and understands production and review chains.
Represents the Enterprise at applicable industry conferences or groups.
Works independently to stay current on industry and marketing best practices.
Proactively pursues self-development on a continual basis.
Performs other duties as assigned.