•  Data Management: oversees the collection, analysis and interpretation of marketing data to inform strategies and decision-making.
  • Collaborates with cross-functional teams to identify data needs and ensure data accessibility.
  • Responsible for the management of detailed field-level cataloging and data transformations of source data feeding marketing technologies.
  • Requires a thorough knowledge of data set taxonomies which include digital channel taxonomy and customer data taxonomy to create seamless nomenclature within data assets.
  • Responsible for resolving data discrepancies and irregularities with source data systems and marketing platforms/partners.
  • Oversees data audits to continuously improve data reliability, quality and efficiency.

• Marketing Technology: evaluate, implement and manage marketing technology tools and platforms to enhance marketing effectiveness.
  • Works closely with internal and external stakeholders to ensure the successful integration and optimization of technology solutions.
  • Stay updated on emerging marketing technology trends and make recommendations for adoption.

•  Manage vendor relationships related to data infrastructure, data enrichment and marketing technology for optimal productivity; negotiate contracts maximizing Total Cost of Ownership (TCO); manage the marketing data and technology budget and resources in alignment with agreed-upon business KPIs.

• Collaborate closely with Marketing, Operations, Contact Center, and IT teams.
  • To align data and marketing technologies to strategies and achieve business objectives.
  • To proliferate common business vocabulary for maximizing user base interpretation of data across the enterprise; acts as a liaison to bridge communication gaps.
•  Ensures all data security and governance principles are achieved and maintained.
• Responds with flexibility to changing priorities and new projects that arise throughout the year.

• In-depth knowledge and understanding of marketing data assets (first and third party) and marketing technologies.
• Proven experience leading multiple MarTech and data-driven initiatives concurrently while completing tasks accurately, on time and within budget.
• Work experience in the financial services industry; familiarity with life insurance is desirable.
• Excellent communication, presentation, influencing and reasoning skills.

• Ability to clearly communicate complex concepts with both technical and non-technical stakeholders.
• Quick learner and highly adaptable to new technology.
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Work Setting:

• This position works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings. 

• Position requires substantial movement of wrist, hands, and fingers for continuous computer work.

Educational Requirements:

• Bachelor’s degree preferred in marketing or information technology or equivalent work experience.
• 5+ years in direct-to-consumer marketing.

Computer Skills and Knowledge of Hardware & Software Required:

• Typically requires 2+ years managing Google Cloud Platform, Google Marketing Platform and Salesforce, including solution components and connectivity.  
• Basic understanding of query (SQL) and scripting (Python or R preferred) languages.
• Proficient with data visualization tools (Tableau, Looker Studio, Power BI).

Certifications & Licenses (i.e., Series 6 & 63, CPA, etc.):

• Google Cloud Professional Certification preferred.
• Google Analytics 4 Certification preferred.
• Salesforce Data Cloud and/or Marketing Cloud certification preferred.

• Project Management Professional (PMP) Certification a strong plus.

Position Demands:

• Long hours spent in front of a PC collaborating, working on projects and support.
• Extended hours may be required during peak workloads or special projects and off-hour support.