We are seeking a highly skilled and experienced Marketing Analyst with expertise in Owned Channels and Lifecycle Marketing, cross channel measurement across lifecycle of customers and their journies, and audience measurement. As a key member of our marketing team, you will be responsible for driving data-driven insights and recommendations to optimize our marketing strategies and enhance customer acquisition and retention efforts. The ideal candidate will have a strong analytical mindset, a deep understanding of marketing analytics, and the ability to work collaboratively across teams.

The position will collaborate with Leadership to develop strategies, tactics and initiatives to help Western and Spouthern and Gerber Life successfully grow and retain customers and its premium stream in an economically viable manner. While promoting efficient growth, the person will oversee the allocation of the Marketing budget across a variety of products, campaigns and audiences. The person must love numbers.

• Join our Customer Lifecycle Marketing Analytics team in order to help us develop new methods and strategies to enhance the relationship we have with our customers
• This person will be responsible for supporting the development of lifecycle marketing strategies, building personalized propensity models, as well as communicating performance and recommendations to C-suite audiences
• This role will learn new measurement methods in customer strategy using our platforms like Google Cloud Platform and Salesforce.
• This is a high visibility/high impact role which will be supporting the Marketing department’s direction, along with company level goals & metrics
• Support the design of the customer engagement and lifecycle strategy to increase engagement and loyalty of our Members, including multi-product adoption, payments, and multi-channel communications
• Build credibility and rapport via strong analytical conclusions with cross-functional partners to help drive Member-focused change across all touchpoints
• Create and socialize impactful business recommendations by combining analytical problem solving and strategic storytelling skills
• Strong time management skills, to ensure timely completion of project milestones while keeping stakeholders informed
• Help design, launch, and analyze omni-channel communication (email, SMS, DM, push notifications, contact center) experiments and support scaling them into mature campaigns
• Support ongoing analysis of business and marketing performance required to inform company level decisions on a regular basis
• Support the development, and maintain the reporting, dashboards, analysis and models to hit KPIs
• Leverage strong analytical capabilities to solve non-routine problems