We are seeking a highly skilled and experienced Marketing Analyst with expertise in Owned Channels and Lifecycle Marketing, cross channel measurement across lifecycle of customers and their journies, and audience measurement. As a key member of our marketing team, you will be responsible for driving data-driven insights and recommendations to optimize our marketing strategies and enhance customer acquisition and retention efforts. The ideal candidate will have a strong analytical mindset, a deep understanding of marketing analytics, and the ability to work collaboratively across teams.
The position will collaborate with Leadership to develop strategies, tactics and initiatives to help Western and Spouthern and Gerber Life successfully grow and retain customers and its premium stream in an economically viable manner. While promoting efficient growth, the person will oversee the allocation of the Marketing budget across a variety of products, campaigns and audiences. The person must love numbers.
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The salary ranges posted reflect our targeted base pay hiring range for the position. The final determination on base pay for any position will be determined based on multiple factors to ensure pay equity within the organization. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives whereby total compensation may exceed base salary depending on individual performance.
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