Western & Southern Financial Group

Marketing Account Manager

Job Locations US-OH-CINCINNATI
ID
2025-24147
Category
Marketing & Public Relations
Type
Full Time
Subsidiary
IFS Financial Services, Inc.

Overview

Leads Marketing Support & Execution (MSE) account management while partnering with Western & Southern Financial Group's (W&SFG) business units and Corporate customers. Provides leadership in executing activations for W&SFG's highly visible corporate sponsorships. Drives teams toward developing optimal solutions for complex challenges, advocating on behalf of MSE while acting in the best business interest of the enterprise. Owns the business partner relationship and serves as the key point of contact for MSE initiatives - providing added value to develop outreach programs, strengthen the W&SFG brand, and help ensure the team delivers timely marketing solutions. Leverages industry acumen to fully understand business units' objectives and then helps shape execution of deliverables. Leads all levels of associates and management - including senior management - in a way that breaks down complicated challenges into actionable steps that drive results.

Responsibilities

What you will do:

  • Builds long-term, collaborative relationships between business partners and MSE, exemplifying the enterprise's shared services model. Delivers outstanding customer service. Strives to become an indispensable business partner in the following areas:
  • Strategic Account Management Partners with business units to understand their needs, plus define and deliver strategic creative solutions that help them achieve their goals. Delivers creative solutions that are on-time, on-strategy and on-budget. Establishes formalized system of recurring check-ins with assigned business units to maintain critical communication lines. Partners with business units on the prioritization and execution of both short- and long-term initiatives. Manages activations for highly visible corporate sponsorships, including W&S Open, Cincinnati Reds, Thanksgiving Day Race and W&S/WEBN Fireworks. Leverages social media and advertising channels to promote W&SFG's corporate sponsorships, with examples such as Snapchat filters, Salesforce, Reds on Radio and Reds.com. Utilizes creative briefs to ensure clear objectives, keeping solutions within the time frame and budget. Champions the capabilities of the Marketing Support & Execution team, within the organization while adhering to the enterprise's cost-saving shared services model. Directs a clear vision of what the business unit seeks to deliver and ensures that vision is clearly executed against. Provides consultation to business unit marketing teams regarding planning, resource allocation and scheduling. Lends expertise to project management, brainstorming sessions and development of strategic deliverables. Provides leadership and project management on special initiatives, including sales conferences, internal campaigns and enterprise committees.
  • Portfolio Oversight Collaborates with MSE team to ensure creative solutions meet or exceed business partner expectations and fulfill corporate sponsorship deliverables. Assesses expected outcomes in comparison with resource allocations, timing requirements and overall costs. Provides status reports to management, plus internal and external stakeholders. Frequently leads project teams and conducts effective meetings. Prepares and delivers persuasive written and verbal presentations to all levels of management. Starts the project workflow and then collaborates with the content and design teams on execution. Prioritizes project schedules to ensure that deadlines are met and that team resources are used efficiently. Negotiates deadlines and establishes priorities. Reviews business partner survey feedback and owns follow-up discussions and improvements. Collaborates with management to ensure efficient utilization of resources. Delegates tasks to project team members, when necessary, and monitors progress of work. Conducts postmortems to ascertain lessons learned, and identifies ways to improve results and add value. Provides project oversight, allowing the content and design teams to concentrate on creative output and strategy.
  • Culture Builds and maintains positive working relationships with internal associates, as well as external partners. Leads as the ultimate team player. Proactively develops and mentors team members when applicable. Provides direction to and develops associates through regular coaching. Leads associates while adhering to W&SFG's 10 guiding principles of culture. Exhibits a well-defined set of core values and leads by example. Serves as a positive and knowledgeable W&SFG brand ambassador during external events, including corporate sponsorships.
  • Performs other duties as assigned.
  • Complies with all policies and standards.

Qualifications

  • Bachelor's Degree In communications, graphic design, journalism, fine arts or marketing-related field required with a minimum of 5+ years of professional experience - Required
  • Proven experience coordinating multiple projects/assignments simultaneously, and completing assigned tasks accurately and on a timely basis. Must demonstrate strong attention to detail with excellent organizational skills. Must share examples of organization and time management methods used to effectively manage or prioritize workload demands. Must demonstrate project management experience in planning, executing and maintaining multiple deliverables from start to finish. - Required
  • Demonstrated experience leading and motivating project teams. Must provide direction, coaching and effective feedback to team members. - Required
  • Proven experience effectively handling clients and providing outstanding customer service. - Required
  • Demonstrated experience maintaining a calm and professional demeanor when handling demanding situations. Must provide examples of handling difficult situations effectively while maintaining high volumes of work. - Required
  • Demonstrated experience working independently. Must cite examples of identifying and resolving problems where independent decision-making and initiative were used successfully. - Required
  • Proven track record for accomplishing business goals and achieving results. -
  • Demonstrated ability to thrive in a collaborative environment focused on team results ahead of personal achievements and ego. -
  • Demonstrated undeniable strong leadership skills and business acumen. -
  • Demonstrated excellent verbal and written communication skills, with the ability to convey complex concepts and information to all levels of staff and management. -
  • Demonstrated working knowledge of graphic design, marketing, journalism, corporate sponsorships, printing, advertising, social media, publications, branding, event marketing, photography, video and digital media. -
  • Proficient in Microsoft Office and project management software applications. -
  • Basic knowledge of design software, including Adobe Acrobat. -
  • Basic knowledge of social media applications. -
  • Knowledge of PC and Mac operating systems. -

Work Setting/Position Demands:

  • Works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings.
  • Requires the ability to verbally communicate and exchange accurate information to customers and associates on a regular basis.
  • Requires visual acuity to read and interpret a variety of correspondence, procedures, reports and forms via paper and electronic documents, visual inspection involving small defects; small parts, and/or operation of machinery (including inspection); using measurement devices continuously. Visual acuity is required to determine accuracy, neatness, and thoroughness of work assigned.
  • Requires the ability to prepare written correspondence, reports and forms using prescribed formats and conforming to rules of punctuation, grammar, diction, and style on a regular basis.
  • Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts, and draw valid conclusions
  • Performs substantial movement of wrists, hands, and fingers for continuous computer work.
  • Extended hours required during peak workloads or special projects/events.

Travel Requirements:

  • Occasional travel may be required

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