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The corporate communications specialist is a member of the Corporate Communications team, charged with developing and executing internal and external communications strategies and activities supporting a wide range of topics, including year-end financial performance, financial ratings and rankings, business and company milestones, corporate philanthropy, community involvement, talent acquisition and retention, and executive and employee engagement. The corporate communications specialist supports strategic communications, executive communications, media relations and financial communications efforts to reinforce company and brand reputation management at the local, state, regional and national levels in support of Western & Southern Financial Group business objectives. This individual...
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Gerber Life Insurance Company is seeking an experienced and strategic Senior Marketing Manager of Lifecycle Marketing Strategy. In this key role, you will be responsible for driving the development of communication strategies and customer journey initiatives. The ideal candidate possesses a strong background in marketing strategy and implementation, is adept at segmenting audiences, and excels in creative development to achieve set objectives, analysis of results and tests to identify areas of improvement. You will collaborate cross-functionally to create engaging campaigns that enhance customer experiences and contribute to the overall success Gerber Life.The position will collaborate with Leadership to develop strategies, tactics and initiatives to help Gerber Life successfully develop...
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As a member of the Direct-to-Consumer (DTC) Lifecycle Marketing team, you will gain hands-on experience supporting customer engagement initiatives across a variety of marketing channels. Working alongside experienced marketing professionals, you will assist with campaign coordination, marketing operations, reporting, and customer communications while learning how lifecycle marketing helps build lasting customer relationships. This internship is designed to provide exposure to lifecycle marketing, customer journey concepts, campaign planning, marketing analytics, and cross-functional collaboration within a fast-paced DTC environment. The ideal candidate is curious, detail-oriented, organized, and eager to learn about lifecycle marketing, customer engagement, and the role data plays in...
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The Digital Analytics Specialist Intern supports the Digital team by helping collect, clean, organize, analyze, visualize and communicate data across W&SFG’s websites, portals, and marketing channels activity. This internship is designed for a college junior or senior with foundational analytics coursework. The intern will assist with reporting, dashboard maintenance, KPI tracking, website/portal performance analysis, customer behavior analysis, and documentation of repeatable analytics processes. A core focus is learning how to responsibly integrate approved generative AI tools into analytics work to improve automation, efficiency, first-draft analysis, documentation and translate data into business-friendly...