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Executes web content and projects related to internal and external websites, email marketing initiatives, including the assistance with brand and development, distribution strategy, contact database management, SPAM requirements and compliance with the Marketing & Digital Center of Excellence (M&DCOE) best practice standards for format and cross-browser/platform compatibility.Assists with execution of initiatives related to digital marketing strategies on behalf of the Business Units. In conjunction with the Digital Specialist II, runs reports that provide email statistics, digital metrics and web analytics. Works under some supervision, escalating issues to Manager as appropriate.
The Client Experience analyst plays a pivotal role in advancing client retention, optimizing sales effectiveness through identifying cross-sell opportunities, and enhancing customer satisfaction. Leveraging expertise in data management, analysis, and reporting, this role supports key client experience initiatives and marketing strategies. Collaborating with cross-functional teams, the analyst delivers actionable insights that drive business goals and improve client interactions.
We are seeking a highly skilled and experienced Sr. Marketing Manager with expertise in driving partner-led-growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern and Gerber Life products. You will work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success. To be successful in this role, you must have exceptional communication and presentation skills, be comfortable working in a fast-paced, high-energy environment, and have a passion for partner led growth with a focus on customer win. You must have experience working in cross- sell, up-sell, and creating internal and external partnerships using customer insights, segmentation, and...